ABOUT US

At Advertising Agency Speciaali, we believe that marketing should do more than look good, it should deliver measurable growth. For over three decades, our team has been helping businesses increase their sales year after year, not with gimmicks or guesswork, but with proven strategies that work in the real world. Whether you run a local shop or a nationwide company, our goal is the same: to make your business more visible, more trusted, and more profitable.

 

We are part of the Speciaali Group, an international team with deep roots in digital marketing, business development, and technology. This gives our clients in Ireland the best of both worlds, local market understanding combined with global expertise. Our team has seen the internet evolve from its earliest days, and we’ve stayed ahead by focusing on one thing above all else: delivering results.

Meet Our Team

Our professional team turns strategy into measurable sales growth and long-term success

Arto Laakso

Partner

A visionary digital strategist achieving proven client sales growth for 30+ years.

Patricia Ester Soares

Marketing Director

Crafting result-driven strategies that boost brands and deliver measurable growth worldwide.

Dolores Valley

Account Manager

A highly driven marketer dedicated to delivering clients the industry's best results.

Adrian Valley

Account Manager

Driving consistent success with a proven track record of delivering strong results.

The Results We Deliver

Every business owner knows that sales are the lifeblood of a company. That’s why at Speciaali, we measure our success by how much we can help you grow yours. Many of our clients have been with us for years because we consistently deliver increases in sales, leads, and customer engagement. We don’t just run campaigns, we create ongoing growth.

 

We look at the big picture: how people find your business, what makes them choose you over a competitor, and how to keep them coming back. This isn’t about chasing the latest marketing fad, it’s about building a reliable, scalable system for attracting and converting customers. Year after year, our approach proves itself in higher revenue, better customer retention, and stronger brand reputation.

Our Main Services

Growth Marketing

Growth marketing is all about creating sustainable expansion for your business. Instead of focusing only on quick wins, we design strategies that continue to generate sales long after a campaign ends. We combine targeted advertising, smart content, and customer engagement tactics to keep your brand growing steadily.

Sales Growth

Boosting sales isn’t just about getting more people to visit your website or walk through your door, it’s about ensuring they take action. We help you turn interest into sales by fine-tuning every step of the customer journey, from first contact to repeat purchases.

Conversion Rate Optimization

In simple terms, conversion rate optimization is making the most of the traffic you already have. If 1,000 people visit your site, how many become customers? We work to increase that number, so you earn more from the same amount of visitors. It’s about smart improvements that directly impact your bottom line.

Online Visibility Optimization

Our OVO service takes a broader approach than traditional SEO or advertising. We don’t just focus on one channel, we use every possible digital avenue to make your business more visible. From search engines and social media to less obvious platforms, we find ways to put your brand in front of the right people at the right time. And because we’ve been in this game for over 30 years, we’re not just following trends – we’re setting them.

Why Irish Businesses Choose Speciaali

Running a business in Ireland today means competing not just with local rivals but also with companies across the globe. That’s why you need a marketing partner who understands both the local market and the bigger online landscape.

 

We tailor every campaign to your unique needs, there’s no “one size fits all” here. Whether you’re a family-run shop in Cork, a service provider in Galway, or a online store in Dublin, we focus on the strategies that will bring you the most impact.

 

We also believe in transparency. You’ll always know where your marketing budget is going and what results you’re getting. Clear reporting, straightforward communication, and measurable results are part of our promise.

Our Approach

What sets us apart is the way we combine strategy, creativity, and technology. We start by understanding your business inside out, your goals, your customers, and your challenges. Then we develop a marketing plan that’s not only creative but also grounded in data and experience.

 

We use technology to work smarter, from marketing automation to real-time analytics, but we never lose sight of the human side of business. After all, sales happen when people trust your brand and feel confident in choosing you.

Proven Experience, Fresh Ideas

With over 30 years in the industry, we’ve worked with businesses of all sizes and in all kinds of sectors, e-commerce, retail, local services, publishing, and more. We’ve seen what works, what doesn’t, and how to adapt when the market changes.

 

But experience alone isn’t enough, we’re constantly learning, testing, and innovating. This is how we keep delivering growth for our clients, even in competitive markets.

Let’s Grow Together

If you’re ready to see your sales grow, your brand strengthen, and your online presence skyrocket, we’re here to make it happen. At Advertising Agency Speciaali, your success is our mission and we have the track record to prove it.

Let’s talk about where you want your business to be next year and the year after that and start building a plan to get you there.

Member of Irish Innovation Directory